What is the annual Wine and Travel Week? A conference and a key wine tourism event bringing together influential professionals and decision makers from around the world. It is a week of intense networking for vendors seeking to sell wine tourism products and buyers that are in the market to buy wine tourism products. It is expected there will be some 30 journalists present with proven wine tourism experience including knowledge of the global wine tourism market. Appreciation and the understanding of gastronomy is essential.
Where and when? The 2024 Wine and Travel Week will be held in Porto, Portugal on 18-25 February.
There will be a Wine and Travel Week Talk. There will be an internationally recognized expert who will address a topical issue pertaining to the wine tourism business and debate it with exhibitors, buyers and the media.
There will be wine and food experiences: There will be lunches, dinners and parties in Porto 18-20 February. The goal is bonding and networking. Expect food prepared by top Portuguese chefs and at least 10 Portuguese wines per meal.
There will be B2B Meetings: International exhibitors and buyers will be set up for 40 pre-scheduled meetings. All those responsible for wine tourism projects, agents and tour operators, tourist entertainment companies, specialists, associations and other professionals in the field will be able to participate. Special care has been taken regarding hosting of visitors, the choice of venues and selection of attendees, making this a global event dedicated to luxury wine tourism perfect for positioning projects and brands.
There will be post Porto tours of Portugal’s wine tourism centres: Planned in detail with Portuguese wine tourism regions these programmes explore the cross-selling between wine and activities that mark the identity of each region. Choices between The Azores, Alentejano, The Algarve, Central Region, Lisbon, Porto and North Portugal and Madeira. Prepare yourself for an intense experience that transcends a glass of wine. A tremendous opportunity to network and bond and meet tourism and regulatory officials, chefs, tour operators, media representatives and visit cultural sites. Buyers and media representatives will be asked to make two choices as to their preferred destination. If you are going to the Azores as I did last year be prepared for several flights but you will be rewarded to lush and spectacular scenery, luxury accommodations and seafood excellence. The “side trip” will be 2-3 days and will be conducted with small groups. There were 10 in mine.
There will be a massive wine show called Essência do Vinho in Porto from 23-25 February: Essência do Vinho predates Wine and Travel Week held since 2004 this event brings together producers from all of Portugal’s wine regions, promoting a programme of 40 plus themed masterclasses and experiences bringing an international delegation of on and off trade professionals to Porto’s Palácio da Bolsa a UNESCO World Heritage site and perhaps one of Porto’s most emblematic building. I was enthroned in a ceremony here becoming a knight in the Order of Brotherhood and where I learnt that Vintage Port paired with Portuguese ox should be shared with the world! The general public may attend by paying admission.
Media invitation requires registration: Some 30 media representatives will be selected to cover the event. Journalists who have an absolute passion for the world of travel and travel linked to wine tourism particularly experiential travel have a leg up to be “accepted”. This would be considered a press trip with flights, meals and accommodations provided at no cost to a media representative. If you have been on wine-based press trips you realize no amount of money can buy an experience like this. You will have access to B2B meetings, lunches, dinners and parties. Accommodation included. You will also be able to book meetings directly with exhibitors and buyers, have presence on app lists with links to your website (s). You may also have access to the massive Essência wine show in Porto on 23-24 February.
Wine tourism buyers require registration: Basically entitled to same benefits as media representatives.
Wine tourism vendors require registration: Vendors who can offer products with character and culturally immersive moments based on territory, heritage, wine and gastronomy.
Wine tourism exhibitors require registration: A fee is payable of 2,600€. Access to B2B meetings, lunches, dinners and parties with special hotel rates offered.
For my article on what wine tourism is you can check it out herehttps://www.winetravelweek.com/article/o-que-e-o-enoturismo-en .
For more information check the Wine and Travel website https://www.winetravelweek.com/
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