“Dig Our Roots” : Wineries of Niagara-on-the Lake Annual Celebration

FOR IMMEDIATE RELEASE

March 23, 2021

Wineries of Niagara-on-the-Lake

‘Dig Our Roots’, the Annual Celebration of Niagara-on-the-Lake’s Wine Appellation, is back!

NIAGARA-ON-THE-LAKE, ON- Wineries of Niagara on-the-Lake is ready to welcome back VQA wine lovers to safely taste exceptional wines grown in the heart of wine country. During the ‘Dig Our Roots’ weekends in April, guests will be able to discover what makes this place and our wines so special through exclusive, pre-reserved and safe winery experiences. Tastings have beencurated by our winemakers to offer an in-depth look at the wines unique to our appellation (wine region) and reflective of the ‘terroir’ of our vineyards.

“The term ‘terroir’ is a French word that speaks to the taste and flavor of a wine based on the natural environment in which the grapes are grown, including the soil, topography, and climate. All wines naturally differ based on where they are produced and even a vineyard has its own unique characteristics and taste profile,” explains Wineries of Niagara-on-the-Lake Chair Andrea Kaiser. “The terroir is something that develops over time and as Niagara-on-the-Lake is now home to some of the oldest vines in Canada it is an ideal place to produce premium VQA wines,” said Kaiser. “Dig Our Roots is essentially a celebration of our heritage.”

DIG OUR ROOTS PREMIUM TASTING PASSPORTS

Guests will be able to purchase a ONE DAY PASS on April 10,11,17,18,24 or 25, 2021 and will have access to reserve FOUR WINERY TASTINGS from over 20 partner wineries who will offer exclusive on-site winery experiences. Tastings will take place at 11:00am, 1:30pm, 2:30pm and 3:30pm each day. Dig Out Roots Ticketed Experiences must be booked in advance, and COVID-19 precautions are in place at all locations.

Dig Our Roots exclusive one day passports are available on our website.

APPELATION THEMED PACKAGES

Our winery members have also created a one-of-a-kind appellation themed package to enjoy at home. The Wineries of Niagara-on-the-Lake are renowned for making wines that fully express the grape varietal and vineyard they come from and it’s a fascinating adventure to see how these factors can affect the wine. Shop our wineries today and learn the stories of their appellations and their wines and all that goes in to making them so special! Stay safe and shop online – https://wineriesofniagaraonthelake.com/shop

The Wineries of Niagara-on-the-Lake is a self-funded marketing organization that for over 25 years has existed to tell the story of their iconic wine destination. All members are committed to serving 100% VQA wines in signature programs. Visit us at http://www.wineriesofniagaraonthelake.com.

For more information contact:

Brianne Hawley, Marketing Manager

Wineries of Niagara-on-the-Lake marketing

marketing@wineriesofniagaraonthelake.ca

Brianne Hawley

Marketing Manager

Wineries of Niagara-on-the-Lake

Marketing@wineriesofniagaraonthelake.com

wineriesofniagaraonthelake.com

Published by Robert K Sephen (CSW)

Robert K Stephen writes about food and drink, travel, and lifestyle issues. He is one of the few non-national writers to be certified as a wine specialist by the Society of Wine Educators, in Washington, DC. Robert was the first associate member of the Wine Writers’ Circle of Canada. He also holds a Mindfulness Certification from the University of Leiden and the University of Toronto. Be it Spanish cured meat, dried fruit, BBQ, or recycled bamboo place mats, Robert endeavours to escape the mundane, which is why he has established this publication. His motto is, "Have Story, Will Write."

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