After an almost three-year hiatus from in person wine exhibitions it was to Drink Chile 2022 Toronto at the Arcadian Court in downtown Toronto. I was in with the media at 1-4 and the general public followed from 6:30-9:00. It was sponsored by Wines of Chile and Prochile.
So where does Chile think it is heading? Aurelio Montes President of Vinos de Chile gave attendees some points to consider:
- Wines of Chile launched the Sustainability Program for Chilean Wine in 2020. 79 wineries have joined the programme representing over 80% of fine wine exports
- Regionality is the key to Chile’s stylistic development with winemakers striving to reflect the different terroirs Chile can offer especially in the cooler coastal areas and those in the Andean foothills
- The diversity of Chilean wine stems from the country’s geography and unique climate
- Chile has the ambition to be the number one producer of certified sustainable wines from the New World
- The Province of Ontario is Canada’s largest market for Chilean wine representing over 40% of national Chilean sales meaning sales of $96 million and making Chile the 6th most important importing country in market share in Ontario.
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