Chapter One: Wine Drinker Profiles: The “I Don’t Care” Crowd
These drinkers may differentiate between red and white wine and have price points but one bottle of wine is just a bottle of wine. Country of origin or appellation makes no difference. A Zinfandel from Mexico or Lodi or a Pinot Noir from Lake Erie North Shore or the Willamette Valley makes no impression or invokes any curiosity. In fact a Pinot Noir or a Plavic Mali makes no difference. Red is red. White is white.
Are these wine drinkers to be pitied?
That rather depends on who is doling out the pity! Pity isn’t going to help these easily pleased people. They don’t twist and turn in bed at night worrying about terroir, acidity, tannins, length or cellarbility. Oenophiles may smirk and say ignorance is bliss but if the “I Don’t Care Crowd” doesn’t care or know about their ignorance let them revel in their contentment. Back off with your judgement! Adam and Eve were in bliss until the apple was eaten.
They are perfectly at ease ordering a glass of wine in a restaurant not knowing how many days the bottle from the pour has been open. Was the pour from a 4-litre tetra pack of Spanish wine brought in in tankers like oil? Was it used in a sauce preparation or to swill the toilet bowls. These people are a sommelier nightmare! But they don’t have the nightmare. The sommelier does!