Misadventures in Wine Chapter 3: Wine Drinker Profiles: “The Point Slaves”

Today don’t we have so many people and institutions thinking for us? The Point Slaves rely on the wine writer in their purchase decisions. Just walk the aisles of your liquor retailer and see how many 90 plus signs and stickers you see. I wonder how much the winery is charged for appending a 92 on their bottle. If there is no 90 plus mark on the merchandise can the whole point craze be denigrated as if no 90 plus rating then why not simply ignore those lesser wines. And when you see the wine is a medal winner how much was the entry fee for the competition and how many wines did the judges have to slog through shredding their palate along the way? How much is charged for buying gold medal stickers? Is every entry guaranteed a medal of some sort?

In a busy society where there seems little time for so many things, including thinking, it is easy to cruise the aisles and pick up any wine with a 90 plus rating. Someone has done the thinking for you. And you may be surprised about wine writers throwing around wine scores in the mid to high nineties. How many of these writers or their organizations they work for charge to review a wine (to cover administrative costs it may be said)? Can these writers be impartial? Are they whisked on media junkets to wineries? Do they pay for the wines they are reviewing or is a winery or third party sending “samples”? Is a wine writer a “citizen above suspicion”. Have you heard the expression “pay to play”?

One must mention those wine drinkers that use wine writer comments and scores as a helpful guide now and then to assist in their selection which is far different than blind adherence.

Published by Robert K Stephen (CSW)

Robert K Stephen writes about food ,drink, travel, film, and lifestyle issues. He also has published serialized novels "Life at Megacorp", "Virus # 26, "Reggie the Egyptian Rescue Dog" and "The Penniless Pensioner" Robert was the first associate member of the Wine Writers’ Circle of Canada. He also holds a Mindfulness Certification from the University of Leiden and the University of Toronto. Be it Spanish cured meat, dried fruit, BBQ, or recycled bamboo place mats, Robert endeavours to escape the mundane, which is why he has established this publication. His motto is, "Have Story, Will Write."

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