A new digital series CBC ON DESIGN launches on 4July2025 with a new episode weekly. In five 15-minute episodes, the CBC Arts Original Series explores how an industrial designer’s idea evolves to become a product in your home.
The series begins with CONCRETE featuring Montreal designers Matt and Shawna Heide founders of CONCRETE CAT. Matt explains how concrete is perceived as an industrial product mostly rough and grey. Many are caught by surprise by the artistic creations of the Heide’s full of colour and shapes so unconcretish!

It is a tactile process working with powdered concrete, mixing vibrant colours into it, placing it a mold, drying and demolding. The colours in the finished objet d’arts are stunning bringing to life concrete and rescuing it from its boring and utilitarian prison.
Excellent laid-back narration by Jordan Bloeman.
You can watch on CBC GEM and YOUTUBE.
