“The interesting thing about the New Albion was that it was so completely modern in spirit. There was hardly a soul in the firm who was not perfectly aware that publicity-advertising- is the dirtiest ramp capitalism has yet produced. In the red lead firm there had still lingered certain notions of commercial honour and usefulness. But such things would have been laughed at in the New Albion. Most employees were the hard-boiled, Americanised, go-getting types, the type to whom nothing in the world is sacred, except money. They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill bucket.”
George Orwell, “Keep the Aspidistra Flying”, 1936.
