RKS Film: How to Promote Your Film Using a Film Critic : 10 Golden Rules

  1. Distribute your promotional material well before the release date. Recently for Toronto Hot Docs I received films days before its showing. I had a waiting list of numerous films ahead the late arrivers. Help your reviewer plan.
  2. Include a trailer/teaser.
  3. Include stills of the film.
  4. Include a synopsis of the film.
  5. Indicate when the review can be posted and whether it should be a short or full review.
  6. Incentivize the reviewer by stating review will be posted on social media giving the reviewer a chance to expand the audience.
  7. Explain how and when the film will be released.
  8. Describe if actors and directors can be interviewed.
  9. Invite reviewers to any after parties.
  10. Do not forget the reviewer and keep apprising of upcoming films.

Published by Robert K Stephen (CSW)

Robert K Stephen writes about food and drink, travel, and lifestyle issues. He is one of the few non-national writers to be certified as a wine specialist by the Society of Wine Educators, in Washington, DC. Robert was the first associate member of the Wine Writers’ Circle of Canada. He also holds a Mindfulness Certification from the University of Leiden and the University of Toronto. Be it Spanish cured meat, dried fruit, BBQ, or recycled bamboo place mats, Robert endeavours to escape the mundane, which is why he has established this publication. His motto is, "Have Story, Will Write."

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