RKS Health: Drug Company Reps and Commercial Propaganda

“Drug reps exploit doctors’ sense of reciprocal obligation by leaving small gifts and buying meals, which are accepted by 70% of practicing physicians each year. Even a single meal worth no more than twenty dollars provided by a drug company significantly increases doctors’ prescribing of brand-name drugs that are no more effective than drugs of the same class available as low-cost generics. A review article found all the studies that explored the effect of industry gifts and payments showed a positive effect on physicians’ prescribing. Drug reps are trained to engage doctors in encounters by storing personal information about their interests, children and marital status and by using scientific language to sound knowledgeable.”

John Abramson, MD, BSc, “sickening: How Big Pharma Broke American Health Care and How We Can Repair It”, Mariner Books 2022.

Published by Robert K Stephen (CSW)

Robert K Stephen writes about food ,drink, travel, film, and lifestyle issues. He also has published serialized novels "Life at Megacorp", "Virus # 26, "Reggie the Egyptian Rescue Dog" and "The Penniless Pensioner" Robert was the first associate member of the Wine Writers’ Circle of Canada. He also holds a Mindfulness Certification from the University of Leiden and the University of Toronto. Be it Spanish cured meat, dried fruit, BBQ, or recycled bamboo place mats, Robert endeavours to escape the mundane, which is why he has established this publication. His motto is, "Have Story, Will Write."

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